Part of Craft & Caro’s Groom collection just since yesterday is Wash, body wash for men.

This straightforward body wash is sustainably made in USA with just a few natural ingredients: water, decyl glucoside, sodium cocoamphoacetate, vegetable glycerin, xanthan gum, phenoxyethanol, caprylyl glycol, sorbic acid, pro-vitamin B5, hydrolyzed wheat protein, citric acid, and essential oils.

Though some of these ingredients are hard to pronounce, they’re all a-ok. For example, decyl glucoside is produced by reacting corn sugar with a fatty alcohol from coconut, and is a gentle cleanser that won’t bother sensitive skin. And Wash is free of parabens, phthalates, sodium lauryl sulfate, dyes, and synthetic fragrances – the usual suspects. Even the bottle is made of 100% post-consumer recycled material, and is recyclable. Of course it should go without saying, this product was never tested on animals.

The formula Wash for Men has worked out is highly emollient and leaves skin feeling moisturized, soft and smooth, never dry, itchy, or tight. A little goes a long way with this stuff and it lathers up lusciously. The light citrus scent is noticeably orangey; a welcome, waking aroma first thing in the morning that whets the appetite for some fresh-squeezed with breakfast. And a note on aesthetic: the stark white bottle with black lettering is easy on bleary eyes, making for a modern, minimal, luxurious overall experience. It’s surprising how much difference a good-looking bottle can make.

Wash For Men body wash back label

Get this proudly produced product (indeed, it’s the only thing they make) in Craft & Caro’s Groom collection here: