Evolution is the process by which a species adapts to its environment, in order to thrive. It happens in small steps. It is catalyzed by chance. Each successful variation endows a lucky creature with new or improved abilities, ensuring the strength and endurance of its line. Homo Sapiens is subject to this natural progression, of course, but there is something that sets us apart.
For some time now, we have had the distinct pleasure of playing a role in our own evolution, thanks to our unique creative faculties. We call this kind of progress innovation. Innovation is the means by which we adapt the world to our needs, in order to thrive. It also happens in small steps. It is catalyzed by inspiration.
Innovation is what sets us apart from the other evolvers. It is what makes us human. We get a chance to impart our ideas, our values, our tastes, and our aesthetics into our very existence. We get to stand back, square up the canvas in our sights, and contribute our own brushstrokes, even as we live them.
Our deeper values, what we might call spiritual aesthetics, inform how we choose to live. They are reflected in those brushstrokes — in all the subtle ways that we manifest beauty, elegance, and refinement in ourselves each day.
True style is borne by the graceful fusion of utility — dictated by the practical requirements of evolution — and beauty — that more elusive sense of what pleases the spirit. The care we put into crafting ourselves evinces the grace that resonates within each of us. It is how we share ourselves with the world, and in doing so, we uplift each other.
That’s why we do what we do at Craft & Caro. We celebrate creativity. We cheer on the people who nudge us forward with each new innovation. We see style as something that is part and parcel of good design and good workmanship. We seek out the choicest fruits of the artisan world, according to our own heartfelt aesthetic, and collect them in our stockroom. The items we choose share the virtue of innovation, whether they are classic or cutting edge.
So far, this has been our contribution to the cause. Today, however, marks the genesis of something much bigger for us.
For once, we have had the opportunity to stand at the drafting board and determine exactly what shape inspiration will take. We are quite excited to announce Craft & Caro’s first ever collaborative product.
In partnership with our talented friends at LTHR Supply, we proudly present The Ruckpack.
We teamed up with Jeremy Szechenyi and Travis Tyler, the makers behind LTHR Supply, to collaborate on the new model, based on their classic Rucksack. After no small amount of consideration, we arrived at something that we are proud to put our names on.
The Ruckpack takes into account the practical demands of everyday use, and shines as an example of the subtle panache that has come to characterize our company. This is an everyday bag, to be sure, but a bit more distinguished — sophisticated, simple, durably built and enduringly stylish.
This redesign is all about the details. It is in the details that you will find those very sparks of inspiration that excite the senses.
We chose softer leather for a more luxurious feel. The edges of the rolltop are unstitched and unfinished, allowing for increased flexibility and more casual styling. Eventually, the raw leather edges will develop their own unique patina.
High-quality nylon straps, designed to stand up to long-term stress, replaced the leather ones. They feature a slide loop instead of a belt buckle system, allowing for continuous adjustment. The design does away with loose strap ends for a cleaner look and function. They’re stitched right into the bag, instead of being fastened with a lot of metal hardware.
Overall, the bag has fewer structural rivets and more stitching. The remaining rivets and fittings are made of aluminum instead of stainless steel. The result is a lighter, more comfortable pack. The bag also has an increased capacity, making it ideal for the urban commuter, the casual outdoorsman, or the thrifty vacationer. The minimalist design makes for a wonderfully simple functionality.
To commemorate the series, each bag bears a handsome, manually-stamped leather patch, featuring the respective LTHR Supply and Craft & Caro labels, as well as our collaborative tagline, “everyday goods, timeless designs.”
This first limited run comes in two colors, Bourbon and Walnut. And of course, every single component, from the full-grain steer hide and the bonded nylon stitching, to the aluminum clips and rivets, was produced in the USA. The Ruckpack was designed and assembled with pride in Boston, Massachusetts.
Thank you for giving us a chance to share this little moment of evolution. We will continue to step forward, to inspire and be inspired, and to champion the work of makers across the globe. Their workshops are where the magic is happening. Our collective passion for progress is what keeps them at it. Here’s to much, much more.
Check out the Ruckpack here!